Meet the team at Serra Price Point
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AJ Kortokrax
Service Advisor
Department: Service
Rating: 4.8 / 5 (583 ratings, 373 reviews)
As a Service Advisor in the automotive industry since 2010, I'm passionate about putting your automotive needs first. With a degree in Automotive Management from Ferris State University, I'm well-equi...
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Ashley Harrison
Service Advisor
Department: Service
Rating: 4.9 / 5 (624 ratings, 477 reviews)
My journey in the automotive industry spans over a decade, during which I've cultivated a reputation for excellence both within Serra Traverse City and the industry at large. As a Service Advisor, I t...
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Kayla Panek
Service Advisor
Department: Service
Rating: 4.9 / 5 (640 ratings, 461 reviews)
As a Service Advisor for the past two and a half years at Serra Traverse City, I bring a customer-centric and detail-oriented approach to my role. I am known for my ability to effectively communicate ...
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Tim Richards
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (100 ratings, 72 reviews)
As a Traverse City native, I'm proud to have served as a Sales Consultant for Serra Traverse City for over two decades. With my extensive knowledge of new and used vehicles, I've consistently exceeded...
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Michelle Smith-ronk
Recruiter/Compliance
Department: Administration & Business Office
As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My charact...
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Felicia Whittaker
Customer Advocate
Department: Business Development Representatives (BDC)
I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to...
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Heather Franklin
Buick & GMC Service Advisor
Department: Service
Born and raised in Detroit, I've spent the last 8 years as a Buick & GMC Service Advisor, and I really love what I do. Being a mom to my 2 kids shapes a lot of who I am. I’m down to earth, real, and I...
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Marie Hahnenberg
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (132 ratings, 98 reviews)
Thanks for stopping by! I view my career as an opportunity to serve all who I encounter since it really is all about you and your needs. God blessed me with the opportunity to begin selling vehicles i...
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Dean Haueisen
Acquisition/Inventory Manager
Department: Sales
As an Acquisition and Inventory Manager at Serra Traverse City, I am responsible for overseeing all aspects of our dealership's inventory and acquisition processes. I work closely with our sales team ...
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Jeremy Wood
Business Development & Technology Manager
Department: Management Team
As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digi...
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Jared Ringwald
Price Point Sales Manager
Department: Management Team
I grew up on the west side of the state near Ludington, MI. I moved to the Traverse City area in 2006 and never plan to leave. I started in the car business right around 2000, although I have had a fe...
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Weston Deming
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (23 ratings, 15 reviews)
My small-town roots in Boyne City have instilled in me a grounded work ethic and an unwavering commitment to serving others. Having joined the team at Serra Traverse City, I bring my dedication to exc...
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Caleb Gothrup
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (37 ratings, 29 reviews)
As a sales consultant for Serra Traverse City, my goal is to provide and find the perfect vehicle for every customer! I'm passionate about making someone's day by helping them find the car of their dr...
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Dustin Richardson
Price Point Sales Consultant
Department: Sales
Rating: 4.8 / 5 (28 ratings, 20 reviews)
Hi, I'm a new Price Point Sales Consultant at Serra Traverse City. My wife and I have been married for five years, and we have two boys. I'm originally from Johannesburg, and I have a cybersecurity d...
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Tony Grams
Sales Consultant
Department: Sales
Rating: 4.8 / 5 (30 ratings, 21 reviews)
Welcome to Serra Traverse City Price Point! With 15 years of experience in preowned vehicle sales, I am confident in providing my customers with an honest, reliable and enjoyable experience. My goal i...
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Mike Krimmel
Price Point Sales Manager
Department: Management Team
Rating: 4.8 / 5 (95 ratings, 52 reviews)
The best aspect of the job has always been customer service. When our clients are happy, we can grow in this industry. I take the time to listen to my customers, making sure their interests are always...
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Robb Gillies
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (18 ratings, 13 reviews)
I'm a sales consultant with experience in the industry since 2004, most recently with Serra Traverse City. I've lived in and around Cadillac, MI my whole life, and I'm a proud Cadillac Senior High Sc...
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Lauren Piedmonte
Customer Advocate
Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State ...
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Connie Walter
Customer Advocate
Department: Business Development Representatives (BDC)
Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse...
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Michelle Rayner
Toyota Owner Loyalty
Department: Business Development Representatives (BDC)
Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our ...
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Bryce Colvin
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (186 ratings, 134 reviews)
My name is Bryce. I have been with Serra since 2018. I love the job and love the people. Buying a vehicle should be fun and exciting. It's my goal that all of my customers leave happy and completely s...
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Greg Olsen
Sales Consultant
Department: Sales
Rating: 4.7 / 5 (13 ratings, 12 reviews)
Born and raised in Marlette, MI, I'm a Sales Consultant who's been with Too early to tell for a few days now. I'm a proud alum of NMC and GVSU. My focus is helping people and solving problems. I belie...
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Luis Martinez
Sales Consultant
Department: Sales
My journey into this business didn’t begin in a showroom. It began as a cashier at Northland Plaza in Kalkaska. Every morning a gentleman would come in for coffee, and one day he told me he appreciate...