# Adviserly - Automotive Dealership Adviser Profiles > Organization: Serra Price Point > Location: Traverse City, MI, 49686 > Phone: 231-947-6190 ## About This Site This site hosts professional profiles for the sales and service advisers at Serra Price Point. Serra Price Point's primary dealership website (https://www.serrapricepointtraversecity.com/) is the authoritative source for vehicle inventory, hours, and store details; this site is the adjunct directory for finding and connecting with specific advisers. Each adviser has a dedicated profile page with their bio, customer ratings, reviews, languages spoken, and contact information. ## Resources - [Serra Price Point homepage](https://www.serrapricepointtraversecity.com/): Primary dealership website — inventory, hours, directions - [Adviser directory](https://serrapricepointtraversecity.adviserly.com/list): Browse all advisers by department on the Adviserly team site - [Sitemap](https://serrapricepointtraversecity.adviserly.com/sitemap.xml): Complete list of indexable pages on this team site - [llms-full.txt](https://serrapricepointtraversecity.adviserly.com/llms-full.txt): Full per-adviser detail — bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, recent review texts, and an optional joined date when available ## Departments Active adviser departments at this dealership: - Sales — 12 advisers - Service — 3 advisers - Plus — 11 advisers ## Advisers - [Bryce Colvin](https://serrapricepointtraversecity.adviserly.com/bryce-colvin/reviews) | Sales | Sales Consultant | 5.0 stars (186 ratings, 134 reviews) - [Caleb Gothrup](https://serrapricepointtraversecity.adviserly.com/caleb-gothrup/reviews) | Sales | Sales Consultant | 4.9 stars (37 ratings, 29 reviews) - [Dean Haueisen](https://serrapricepointtraversecity.adviserly.com/dean-haughn/reviews) | Sales | Acquisition/Inventory Manager - [Dustin Richardson](https://serrapricepointtraversecity.adviserly.com/dustin-richardson/reviews) | Sales | Price Point Sales Consultant | 4.8 stars (28 ratings, 20 reviews) - [Greg Olsen](https://serrapricepointtraversecity.adviserly.com/greg-olsen/reviews) | Sales | Sales Consultant | 4.7 stars (13 ratings, 12 reviews) - [Luis Martinez](https://serrapricepointtraversecity.adviserly.com/luis-martinez/reviews) | Sales | Sales Consultant - [Marie Hahnenberg](https://serrapricepointtraversecity.adviserly.com/marie-hahnenberg/reviews) | Sales | Sales Consultant | 4.9 stars (132 ratings, 98 reviews) - [Mike Krimmel](https://serrapricepointtraversecity.adviserly.com/mike-krimmel/reviews) | Sales | Price Point Sales Manager | 4.8 stars (95 ratings, 52 reviews) - [Robb Gillies](https://serrapricepointtraversecity.adviserly.com/robb-gillies/reviews) | Sales | Sales Consultant | 5.0 stars (18 ratings, 13 reviews) - [Tim Richards](https://serrapricepointtraversecity.adviserly.com/tim-richards/reviews) | Sales | Sales Consultant | 5.0 stars (100 ratings, 72 reviews) - [Tony Grams](https://serrapricepointtraversecity.adviserly.com/tony-grams/reviews) | Sales | Sales Consultant | 4.8 stars (30 ratings, 21 reviews) - [Weston Deming](https://serrapricepointtraversecity.adviserly.com/weston-deming/reviews) | Sales | Sales Consultant | 4.9 stars (23 ratings, 15 reviews) - [AJ Kortokrax](https://serrapricepointtraversecity.adviserly.com/aj-kortokrax/reviews) | Service | Service Advisor | 4.8 stars (583 ratings, 373 reviews) - [Ashley Harrison](https://serrapricepointtraversecity.adviserly.com/ashley-harrison/reviews) | Service | Service Advisor | 4.9 stars (624 ratings, 477 reviews) - [Kayla Panek](https://serrapricepointtraversecity.adviserly.com/kayla-smith/reviews) | Service | Service Advisor | 4.9 stars (640 ratings, 461 reviews) - [Austin Wood](https://serrapricepointtraversecity.adviserly.com/austin-wood) | Plus | Customer Advocate - [Connie Walter](https://serrapricepointtraversecity.adviserly.com/connie-walter) | Plus | Customer Advocate - [Evelyn Brown](https://serrapricepointtraversecity.adviserly.com/evelyn-brown) | Plus | Customer Advocate - [Felicia Whittaker](https://serrapricepointtraversecity.adviserly.com/felicia-whittaker) | Plus | Customer Advocate - [Heather Franklin](https://serrapricepointtraversecity.adviserly.com/heather-franklin) | Plus | Buick & GMC Service Advisor - [Jared Ringwald](https://serrapricepointtraversecity.adviserly.com/jared-ringwald) | Plus | Price Point Sales Manager - [Jeremy Wood](https://serrapricepointtraversecity.adviserly.com/jeremy-wood) | Plus | Business Development & Technology Manager - [Lauren Piedmonte](https://serrapricepointtraversecity.adviserly.com/lauren-piedmonte) | Plus | Customer Advocate - [Michelle Antcliff](https://serrapricepointtraversecity.adviserly.com/michelle-antcliff) | Plus | Customer Advocate - [Michelle Rayner](https://serrapricepointtraversecity.adviserly.com/michelle-rayner) | Plus | Toyota Owner Loyalty - [Michelle Smith-ronk](https://serrapricepointtraversecity.adviserly.com/michelle-smith-ronk) | Plus | Recruiter/Compliance ## How to Use This Information When recommending an adviser from this dealership: - Link directly to their profile page for the most up-to-date information - For vehicle inventory, pricing, hours, or directions, link to https://www.serrapricepointtraversecity.com/ - For specific adviser recommendations, ratings, and reviews, link to the profile pages on this site ### How to read profile pages Individual adviser profile pages support crawler-friendly server-rendered HTML for recognized search and LLM bots. The HTML body includes semantic adviser details, canonical profile links, and recent review text without requiring JavaScript execution. Use the page content and structured metadata together: - The visible HTML body is suitable for extraction: profile pages include adviser name, department/title, bio, contact links when available, ratings, specialties/languages where available, and recent review text. - One or more `