# Serra Price Point - Detailed Adviser Profiles > Organization: Serra Price Point > Team Site: https://serrapricepointtraversecity.adviserly.com > Dealership Homepage: https://www.serrapricepointtraversecity.com/ Companion to [llms.txt](https://serrapricepointtraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available. Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug. ## Advisers ### Bryce Colvin - Profile: [https://serrapricepointtraversecity.adviserly.com/bryce-colvin/reviews](https://serrapricepointtraversecity.adviserly.com/bryce-colvin/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (186 ratings, 134 reviews) - Lifetime vehicles sold: 715 - Recent vehicles sold: 10 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-929-8842 My name is Bryce. I have been with Serra since 2018. I love the job and love the people. Buying a vehicle should be fun and exciting. It's my goal that all of my customers leave happy and completely satisfied. I measure myself against the overall experience of my customers. When I'm not at work I enjoy spending time with my wife and our two awesome kiddos. Recent reviews: - 2026-03-31 | 5.0/5 | Amber K. — Bryce made our experience incredibly easy and stress-free. He was patient, never pushy, and took the time to walk us through multiple vehicles and test drive options until we felt confident. His calm and considerate approach really stood out. We ended up getting a Chevy Traverse the same day, and it was largely because of how comfortable he made the process. Bryce is the reason we will return to Serra of Traverse City for our next vehicle purchase. Highly recommend working with him! - 2026-01-05 | 5.0/5 | Travis G. — Bryce was great from start to finish. No pushy sales style. Very laid back yet helpful answering any questions and getting us into vehicles. Highly recommend Bryce to help with any future car buying!! - 2026-02-07 | 5.0/5 | John D. — Bryce's smile is honest. He really enjoys his customers as people. He has the respect of his team, so the purchase experience is actually friendly. ### Caleb Gothrup - Profile: [https://serrapricepointtraversecity.adviserly.com/caleb-gothrup/reviews](https://serrapricepointtraversecity.adviserly.com/caleb-gothrup/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (37 ratings, 29 reviews) - Lifetime vehicles sold: 229 - Recent vehicles sold: 6 - Sales specialties: 1500, ENCLAVE, GRAND CHEROKEE, TERRAIN, TUCSON - Call: 231-929-8905 x8905 As a sales consultant for Serra Traverse City, my goal is to provide and find the perfect vehicle for every customer! I'm passionate about making someone's day by helping them find the car of their dreams and making the process easy and friendly. Through life experiences, I have developed a friendly, outgoing, enthusiastic personality and have been told I’m caring and understanding; all of which helps me relate to clients needs and concerns. Growing up in Northern Michigan, I’ve been fortunate to participate in soccer, disc golf, beach volleyball, hunting trips, and many family vacations. I also enjoy biking, hiking, and fishing. I’m an active body builder and competed in 2018 professionally. I’m passionate about learning and growing as an individual and bringing my best to everyone I meet. I look forward to those I can serve! Recent reviews: - 2025-11-22 | 5.0/5 | Joshua C. — From the moment we walked in, Caleb was focused on building a relationship with us. He was inviting and not intrusive. He had the vehicle we were interested in ready to go and made the process a breeze. I highly recommend Caleb to anyone who’s looking to get a vehicle at Serra. He didn’t just make a sale, he made an impact. We appreciate his business! - 2026-03-25 | 5.0/5 | Thomas S. — Was very respectful and patient,him and tha team at Serra was very professional and went out tha way to provide tha best service for me/customers and I would highly recommend them to my friends/people 9/10 overall - 2026-03-14 | 5.0/5 | Nicholas P. — Caleb made the process easy and efficient. Would recommend him to anybody. We will definitely be back to Serra for our next car and to see Caleb. ### Dean Haueisen - Profile: [https://serrapricepointtraversecity.adviserly.com/dean-haughn/reviews](https://serrapricepointtraversecity.adviserly.com/dean-haughn/reviews) - Department: Sales (Sales) - Title: Acquisition/Inventory Manager - Call: 231-932-6236 As an Acquisition and Inventory Manager at Serra Traverse City, I am responsible for overseeing all aspects of our dealership's inventory and acquisition processes. I work closely with our sales team to ensure that we have the right vehicles in stock to meet customer demand, and I am also responsible for managing our dealership's relationships with vehicle manufacturers and suppliers. I am skilled in negotiating pricing and contracts, and I have a deep understanding of the automotive industry. I am a results-oriented individual with a strong work ethic, and I am passionate about providing our customers with the best possible experience. ### Dustin Richardson - Profile: [https://serrapricepointtraversecity.adviserly.com/dustin-richardson/reviews](https://serrapricepointtraversecity.adviserly.com/dustin-richardson/reviews) - Department: Sales (Sales) - Title: Price Point Sales Consultant - Rating: 4.8 stars (28 ratings, 20 reviews) - Lifetime vehicles sold: 135 - Recent vehicles sold: 7 - Sales specialties: 1500, ENCLAVE, GRAND CHEROKEE, SIERRA 1500, SIERRA 2500HD Hi, I'm a new Price Point Sales Consultant at Serra Traverse City. My wife and I have been married for five years, and we have two boys. I'm originally from Johannesburg, and I have a cybersecurity degree (with my Sec+ certification). My past experiences buying cars here is what drew me to work for this dealership. I'm passionate about customer service – I want everyone to leave happy, regardless of the outcome. I pride myself on being down-to-earth, a good listener, and a problem-solver. I love helping people get what they want. My energy is pretty infectious. And hey, I'm also a pretty good cook! Outside of work, I’m a Detroit Red Wings fan, enjoy trips to Las Vegas, bow fishing, hunting, and I’m a cigar aficionado (Drew Estate is my go-to). Feel free to chat with me about fishing, grilling, or cigars. Recent reviews: - 2026-02-13 | 5.0/5 | Kristina C. — I had been shopping for cars for months. Worked with a few sales people who were just sooo pushing about what I drove. Dustin did the exact opposite and it was like a breathe of fresh air. So much so I drove multiple vehicles, instead of one. I was at other dealerships for hours on end for just one, while he listened when I told him the car wasn’t right and we tried others and got the Goldilocks of a car. No trying to talk me into something that wasn’t a good fit. Very friendly and had a good response time through the few day process. If you want a salesman who will treat you like an actual person, go see Dustin. - 2025-12-02 | 5.0/5 | Frazier S. — Working with Dustin was one of the best car buying experiences I’ve had. He was incredibly knowledgeable and helpful, we drove from the Flint area after weeks of searching for the car I wanted. Dustin made the process easy and stress free. I would make the drive again for any future purchase. - 2026-04-08 | 5.0/5 | Dan B. — Dustin was great to work with ... friendly, patient, helpful and more than willing to help me find exactly the Encore GX that I was looking for. I highly recommend Dustin! ### Greg Olsen - Profile: [https://serrapricepointtraversecity.adviserly.com/greg-olsen/reviews](https://serrapricepointtraversecity.adviserly.com/greg-olsen/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.7 stars (13 ratings, 12 reviews) - Lifetime vehicles sold: 75 - Recent vehicles sold: 9 - Sales specialties: ACADIA, DURANGO, GRAND CHEROKEE, GRAND CHEROKEE L, SILVERADO 1500 - Call: 231-929-8328 Born and raised in Marlette, MI, I'm a Sales Consultant who's been with Too early to tell for a few days now. I'm a proud alum of NMC and GVSU. My focus is helping people and solving problems. I believe in showing up, putting in the work, and being straight forward and honest. Outside of work, I'm passionate about photography, my dogs, and exploring in my Jeep. I've been fortunate enough to travel throughout the U.S., as well as Jamaica and Mexico. I also enjoy playing golf, basketball, volleyball, and softball. I was a 4X Bartender of the Year winner. Before Too early to tell, I worked for Serra Traverse City. I'm always up for discussing sports, cars, and family. Recent reviews: - 2026-03-20 | 5.0/5 | Carmen B. — Greg was amazing. After having such frustrating interactions with sales ppl over the last year or so at other dealerships I took some time off from searching for that reason, not because I couldn't find a vehicle. I'm so glad I was introduced to Greg when I started my process back up. Greg answered all my questions or helped get answers to them, and treated me with respect the entire time. I was an out of state buyer and I am very busy during the work day. Greg was very accessible and flexible throughout the process . I know getting things done over the phone, and me being an out of state buyer, isn't ideal but Greg never made it seem like an inconvenience. The process was seamless from start to finish. - 2026-02-12 | 5.0/5 | John E. — Greg was super helpful in helping me find the right vehicle. I had specific needs in a vehicle and Greg went beyond to help me find it. He was more interested in helping me find the one that best suited my needs and not just to get a sale. I’ll work with him again for sure. - 2026-05-10 | 5.0/5 | Grant R. — Greg was helpful and knowledgeable. He made buying a car enjoyable and trustworthy in selling us the perfect car we wanted. He went above and beyond to get us the car in a couple days. Looking forward to buying another car from Greg. ### Luis Martinez - Profile: [https://serrapricepointtraversecity.adviserly.com/luis-martinez/reviews](https://serrapricepointtraversecity.adviserly.com/luis-martinez/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Lifetime vehicles sold: 14 - Recent vehicles sold: 12 - Sales specialties: DART, GRAND CHEROKEE, MKS, SILVERADO 1500, TACOMA 4WD - Call: 231-932-6248 My journey into this business didn’t begin in a showroom. It began as a cashier at Northland Plaza in Kalkaska. Every morning a gentleman would come in for coffee, and one day he told me he appreciated my attitude and the way I treated every customer with a smile. He happened to be a finance manager at Voice Motors, and he invited me to come interview after my shift. I walked over that afternoon in a worn shirt and dusty dress pants, unsure of what to expect but willing to take a chance. That day changed my life. I made my first sale not long after, and the feeling was so uplifting. Since then, I’ve faced the long hours, the challenges, and the lessons that come with this business, but each one has only strengthened my passion for it. Every customer has a story, a livelihood, and a reason for being here, and I see it as my responsibility to stand beside them and fight for the vehicle they want. This journey continues every day, and I’m grateful that your story and mine crossed paths today. ### Marie Hahnenberg - Profile: [https://serrapricepointtraversecity.adviserly.com/marie-hahnenberg/reviews](https://serrapricepointtraversecity.adviserly.com/marie-hahnenberg/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (132 ratings, 98 reviews) - Lifetime vehicles sold: 475 - Recent vehicles sold: 11 - Sales specialties: 1500, ACADIA, GRAND CHEROKEE, SIERRA 1500, SILVERADO 1500 - Call: 231-929-8893 Thanks for stopping by! I view my career as an opportunity to serve all who I encounter since it really is all about you and your needs. God blessed me with the opportunity to begin selling vehicles in 2019. My prior career was in the non-profit world including churches and schools. My smile reflects my honest and transparent business style. Customers often return to me, a testament to the trust and connection I strive to build. Originally from Lake Leelanau, I hold a degree in Education from Aquinas College and I continue to seek opportunities to extend my knowledge in not only the automobile business, but in all aspects of life. My travels have taken me to inspiring destinations like St. Peter's Basilica in Italy, Antelope Canyon in Arizona, and Letchworth State Park in New York. In my free time, you'll find me exploring nature, working on our family fruit and vegetable farm, or soaking in the sun. I absolutely love being the best Aunt ever to my 26 nieces and nephews and Great Aunt to 3 great nieces and great nephew! I'm eager to meet you and assist you on your automotive journey. Whether it's finding the perfect vehicle or navigating the buying process, I'm here for you every step of the way. Recent reviews: - 2026-03-05 | 5.0/5 | Linda L. — She was easy to work with. I locked my keys in my car on a Sunday. She answered her phone told me to go on my app. Problem fixed No pressure with her. As a woman I really respect that. I really didn't know what I was doing. - 2026-02-24 | 5.0/5 | Bradley F. — Amazing! She was so great with my kids and super helpful with everything 💕 we were first time buyers for a vehicle and she was so patient and knowledgeable with answers. Recommend her to anyone! - 2026-02-28 | 5.0/5 | Bryn B. — Amazing! Marie went above and beyond, every step of the way! I drove away in my dream car. Highly recommend!!! ### Mike Krimmel - Profile: [https://serrapricepointtraversecity.adviserly.com/mike-krimmel/reviews](https://serrapricepointtraversecity.adviserly.com/mike-krimmel/reviews) - Department: Sales (Management Team) - Title: Price Point Sales Manager - Rating: 4.8 stars (95 ratings, 52 reviews) - Lifetime vehicles sold: 491 - Sales specialties: 4 RUNNER, CAMRY, HIGHLANDER, OUTBACK, SIENNA - Call: (231) 929-8889 The best aspect of the job has always been customer service. When our clients are happy, we can grow in this industry. I take the time to listen to my customers, making sure their interests are always the priority. I have earned the Silver Elite award, amongst other accomplishments since joining the auto industry in 2016. Outside of work, I enjoy spending time with friends and family, working out, golfing, and having fun. Selling cars is one of my passions, and I can’t wait to help you find the perfect vehicle for you and your family! Recent reviews: - 2025-01-09 | 5.0/5 | Karen P. — Mike was great from start to finish..... His knowledge of the finance side of a car purchase was invaluable. I love my new (to me) FJ Cruiser. The rest of the staff that helped me through the transaction were great as well! I highly recommend Mike as a Sales Consultant to anyone looking for a vehicle. - 2024-11-29 | 5.0/5 | Ian T. — Mike was very helpful through the entire process. He has a wealth of knowledge when it comes to financing that truly helped make the buying experience less confusing. We will be recommending and already have started Mike to anyone we know that needs a vehicle. Thank you for everything Mike! - 2025-03-03 | 5.0/5 | Donovan O. — Mike didn't feel like a salesman and more of a buddy. I really appreciate that and look for that in a salesman. I feel like I'm getting a more honest opinion in what they may be selling. Thank you Mike! Escape is great! ### Robb Gillies - Profile: [https://serrapricepointtraversecity.adviserly.com/robb-gillies/reviews](https://serrapricepointtraversecity.adviserly.com/robb-gillies/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (18 ratings, 13 reviews) - Lifetime vehicles sold: 82 - Recent vehicles sold: 7 - Sales specialties: 1500, ACADIA, ESCAPE, GRAND CHEROKEE, SIERRA 1500 - Call: 231-929-8824 x8824 I'm a sales consultant with experience in the industry since 2004, most recently with Serra Traverse City. I've lived in and around Cadillac, MI my whole life, and I'm a proud Cadillac Senior High School grad and lifelong Detroit Lions fan (season ticket holder for 10 years – that's a lot of miles!). I'm married, love my guitar collection, and enjoy building FPV drones in my spare time. For almost 33 years I’ve been a club/bar/mobile DJ—I’ve played hundreds of weddings and thousands of bar gigs. I’m comfortable talking to anyone about anything and I try to bring that same easygoing attitude to my sales work. Buying a car is a big decision, but it doesn’t have to be stressful. I make it fun! Oh, and I’ve eaten more pizza than anyone I know. Seriously. A *lot* of pizza. Ask me about my cross-country road trip sometime – it involved a surprising amount of pizza. Recent reviews: - 2026-04-25 | 5.0/5 | Eric G. — Robb was fantastic and engaging. He didn’t just help us find a new ride, he gave us a reliable source to come back to in the future and fantastic experience over all. Definitely will recommend people to him!! I would give him an 11/10 for the above and beyond he has done for us. - 2026-01-02 | 5.0/5 | Kyler W. — Robb didnt just sell a car. He sold a comfort in a situation that most people find overwhelming and stressful. Robb was easy to communicate with and showed a level of professionalism rarely seen anymore. If I could have given him an 11/10 I would have. - 2026-02-11 | 5.0/5 | Eric G. — Very good! He was patient with my back and forth about vehicles and budgets. It was nice that he didn't try to push a certain vehicle and was accommodating right up through the final sale. ### Tim Richards - Profile: [https://serrapricepointtraversecity.adviserly.com/tim-richards/reviews](https://serrapricepointtraversecity.adviserly.com/tim-richards/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (100 ratings, 72 reviews) - Lifetime vehicles sold: 658 - Recent vehicles sold: 20 - Sales specialties: 1500, EQUINOX, GRAND CHEROKEE, SIERRA 1500, TERRAIN - Call: 231-932-6235 As a Traverse City native, I'm proud to have served as a Sales Consultant for Serra Traverse City for over two decades. With my extensive knowledge of new and used vehicles, I've consistently exceeded sales expectations, earning the trust and loyalty of countless customers. Throughout my career, I've maintained a strong commitment to integrity, transparency, and exceptional customer service. I believe in building lasting relationships based on honesty and open communication. My passion for automobiles and my eagerness to share my knowledge make every interaction enjoyable and informative. Outside of work, I'm a devoted husband to Maria and a proud father of four amazing children. I enjoy discussing sports, sharing my love for the Michigan wolverines, Lions and Tigers, and participating in community events. My family and faith are the cornerstones of my life, providing me with the support and motivation to excel in both my personal and professional endeavors. With my unwavering energy and a proven track record of success, I am committed to providing exceptional car-buying experiences for every individual who walks through our doors. Please feel free to reach out to discuss your automotive needs and explore how I can help you find the perfect vehicle to fit your lifestyle and budget. Recent reviews: - 2026-03-09 | 5.0/5 | Brian M. — Tim was an excellent help finding me the best vehicle in which I was looking for and needed. He is very knowledgeable and goes above and beyond for his customers. I'm very satisfied with my experience with him and grateful for the vehicle I am driving today. - 2026-04-09 | 5.0/5 | Lindsey K. — Tim is the best! My family and I have gotten all our vehicles from him for years. He always goes above and beyond to get us exactly what we’re looking for. I couldn’t recommend him more! - 2026-03-01 | 5.0/5 | Dawn U. — He has always been our constant when it comes to car purchases. New or used, he is our family’s first choice!! Thank you for always going above and beyond for the best deals!! ### Tony Grams - Profile: [https://serrapricepointtraversecity.adviserly.com/tony-grams/reviews](https://serrapricepointtraversecity.adviserly.com/tony-grams/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.8 stars (30 ratings, 21 reviews) - Lifetime vehicles sold: 251 - Recent vehicles sold: 16 - Sales specialties: 1500, GRAND CHEROKEE, OUTBACK, SIERRA 1500, SILVERADO 1500 - Call: 231-932-6208 x6208 Welcome to Serra Traverse City Price Point! With 15 years of experience in preowned vehicle sales, I am confident in providing my customers with an honest, reliable and enjoyable experience. My goal is to support you in your vehicle purchase of a Price Point Car, Truck or SUV. I am available Monday-Saturday to help you find a vehicle that meets your transportation needs. When I'm not at the Price Point store, I will be with my chocolate labs, hiking, fishing, hunting, or anything outdoors. I play soccer, golf and bowling and I love all other sports too. My family is so very important to me and we appreciate the beaches, lakes, restaurants and all that Traverse City has to offer. I am available by phone at 231.932.6208 email me at tony.grams@serratc.com or stop into our location at 1615 S Garfield Ave, Traverse City, MI 49686. I look forward to meeting you and your family, and friends. Recent reviews: - 2025-11-20 | 5.0/5 | James H. — He was very accommodating when we changed our minds and wanted to look at another vehicle at their Boon St. location. He was great to work with and very nice. Would recommend him to anyone looking for a vehicle. We have purchased our last three used cars at Serra Price Point. Great company. - 2026-03-10 | 5.0/5 | Paige W. — It was fantastic! Tony was quick to respond to my initial email and helped me get set up for a test drive immediately. It was a great experience working with him and purchasing my vehicle. - 2025-12-30 | 5.0/5 | Brianna Y. — Tony was very helpful not pushy and great with my son who happened to be with me that day. They’ve stood on what they agreed to and that’s huge. ### Weston Deming - Profile: [https://serrapricepointtraversecity.adviserly.com/weston-deming/reviews](https://serrapricepointtraversecity.adviserly.com/weston-deming/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (23 ratings, 15 reviews) - Lifetime vehicles sold: 175 - Recent vehicles sold: 9 - Sales specialties: 1500, CHEROKEE, EQUINOX, OUTBACK, SILVERADO 1500 - Call: 231-929-8833 x8833 My small-town roots in Boyne City have instilled in me a grounded work ethic and an unwavering commitment to serving others. Having joined the team at Serra Traverse City, I bring my dedication to exceeding expectations. As a Sales Consultant, I approach my role with integrity and a genuine desire to understand my clients' needs. I navigate the sales process seamlessly, tailoring my approach to each individual's unique situation. Beyond the sales floor, I am passionate about following the Detroit Lions and immersing myself in the world of sports. I also enjoy the thrill of snowboarding and the precision of golf. In my free time, I seek out engaging conversations on current events, sports, and music. I believe that building strong personal connections is the cornerstone of successful relationships, both in business and life. Recent reviews: - 2025-09-29 | 5.0/5 | Pamela B. — Amazing. Wes was so helpful and avalible. He moved mountains to get me into the car of my dreams. He was very professional and made sure I was aware of all the incredible features my car had. He was very patient with me. He did a great job from start to finish. - 2025-11-13 | 5.0/5 | Sandra N. — Weston was absolutely awesome. I would highly recommend him to anyone looking for a vehicle. Don't let his age fool you, he was so knowledgeable and if he didn't have the answer, he went and found someone who did. From start to end I recommend Weston! - 2026-03-13 | 5.0/5 | Hunter B. — Hes greay hes also one of my clients and i would recommend Weston to anyone he recommends what works best for your budget and really does try his hardest to get you a vehicle that works well for your needs and wants but within the budget you give him. ### AJ Kortokrax - Profile: [https://serrapricepointtraversecity.adviserly.com/aj-kortokrax/reviews](https://serrapricepointtraversecity.adviserly.com/aj-kortokrax/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.8 stars (583 ratings, 373 reviews) - Lifetime vehicles serviced: 3409 - Recent vehicles serviced: 140 - Call: 231-929-8838 As a Service Advisor in the automotive industry since 2010, I'm passionate about putting your automotive needs first. With a degree in Automotive Management from Ferris State University, I'm well-equipped to guide you through every step of your service journey. Outside of the dealership, family is my everything. As a devoted husband to my wife Heather and father of two amazing girls, I cherish spending time outdoors hiking, camping, and engaging in countless activities with them. Exceptional customer care is what I strive for. I go above and beyond to ensure that your vehicle is properly cared for and that you're kept fully informed throughout the process. My open and honest communication style fosters trust and confidence, so you can rest assured that your automotive needs are in capable hands. Whether it's your first time to the dealership or you have been working with us for years, I'm here to provide you with the peace of mind and convenience you deserve. Recent reviews: - 2026-04-30 | 5.0/5 | Steven S. — My experience was excellent . I literally drove into the service area, there Iwas greeted with a smile by a person who just asked for my keys and made sure I knew where the waiting room was. When my service was done, it was a smooth exit. All so easy. - 2026-05-02 | 5.0/5 | Marcia / Fred O. — Always a pleasure to work with AJ. Gets us in and out quickly and always at a fair price. He’s a real keeper! - 2026-05-02 | 5.0/5 | Sandra K. — AJ was very friendly, informative...letting me know how my car's service appointment was going. ### Ashley Harrison - Profile: [https://serrapricepointtraversecity.adviserly.com/ashley-harrison/reviews](https://serrapricepointtraversecity.adviserly.com/ashley-harrison/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (624 ratings, 477 reviews) - Lifetime vehicles serviced: 3050 - Recent vehicles serviced: 210 - Call: (231) 660-8387 My journey in the automotive industry spans over a decade, during which I've cultivated a reputation for excellence both within Serra Traverse City and the industry at large. As a Service Advisor, I take great pride in fostering lasting relationships with my clients and fellow colleagues. Growing up in Kalkaska, Michigan, I have a strong connection to this region. My passion for helping others extends beyond my professional life, and I actively seek opportunities to make a positive impact in our community. I am a highly adaptable and approachable individual who enjoys working with diverse personalities. My genuine enthusiasm for assisting customers shines through in my interactions. Positive feedback from both clients and coworkers has consistently reinforced my commitment to providing exceptional service. In addition to my professional accomplishments, I am proud of the personal connections I have forged over the years. My clients trust me with their vehicles and rely on my expertise, which brings me immense satisfaction. Outside of work, I enjoy a variety of activities including golf, disc golf, and dancing. I am also a big fan of discussing current events, sharing stories about our children, and connecting with people from all walks of life. Recent reviews: - 2026-05-13 | 5.0/5 | Allene R. — Ashley was awesome! She is very knowledgeable, understood my car issues and was able to organize a game plan to get me back on the road in minimal time! Thanks Ashley! - 2026-05-09 | 5.0/5 | Suzanne W. — It was a good experience, and she handled everything concerning the appointment very well. Very satisified with the service at Serra GMC. - 2026-05-12 | 5.0/5 | Philip S. — Everything was perfect! On time, quick turnaround, written estimates provided of all recommended services due. ### Kayla Panek - Profile: [https://serrapricepointtraversecity.adviserly.com/kayla-smith/reviews](https://serrapricepointtraversecity.adviserly.com/kayla-smith/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (640 ratings, 461 reviews) - Lifetime vehicles serviced: 3614 - Recent vehicles serviced: 163 - Call: 231-929-8850 As a Service Advisor for the past two and a half years at Serra Traverse City, I bring a customer-centric and detail-oriented approach to my role. I am known for my ability to effectively communicate with clients, providing clear explanations and addressing their concerns with empathy and professionalism. My passion for helping others and my strong work ethic have earned me a reputation for excellence. I am a lifelong resident of Michigan, and I take pride in my community and the relationships I have built with our clients. In addition to my experience, I hold a degree from Baker College. My analytical skills and problem-solving abilities enable me to quickly identify and resolve issues, ensuring our customers have a seamless experience. Outside of work, I enjoy spending time with my spouse, exploring the outdoors, and immersing myself in the world of books. Reading has always been a passion of mine, and I appreciate the escape and knowledge it provides. Recent reviews: - 2026-05-13 | 5.0/5 | Stephanie P. — Kayla always provides the best customer service! She warmly greets her customers and makes sure all their questions are answered. Kayla even went above and beyond to see if I had GMC rewards to apply to my invoice. I didn’t even know I had a GMC rewards. But through Kayla’s help she found I had enough points to cover my entire bill. I recommend Kayla to other others as well. When my in-laws who live out of town had their GMC truck breakdown up here, I referred them to Kayla and she took care of them as well. - 2026-05-07 | 5.0/5 | Duane M. — Kayla is my go to person at Serra for keeping my Yukon up to date with servicing and running smoothly. Its clear there is a strong team supporting her - the work was completed as requested and in reasonable time. I had a followup question after my car was serviced and Kayla got right back to me with a clear answer. Thank you Serra GMC! - 2026-05-12 | 5.0/5 | Stephanie A. — Excellent! I don't know anything about cars and often feel a little intimidated in auto shops and service garages, but Kayla was friendly and helpful, gave me some tips for better maintenance, and got me in and out fast. ### Austin Wood - Profile: [https://serrapricepointtraversecity.adviserly.com/austin-wood](https://serrapricepointtraversecity.adviserly.com/austin-wood) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 941-6358 ### Connie Walter - Profile: [https://serrapricepointtraversecity.adviserly.com/connie-walter](https://serrapricepointtraversecity.adviserly.com/connie-walter) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8895 Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs. My background includes receiving Employee of the Year at a previous local company. I'm passionate about helping customers and creating a welcoming environment for everyone. Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can. I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping. ### Evelyn Brown - Profile: [https://serrapricepointtraversecity.adviserly.com/evelyn-brown](https://serrapricepointtraversecity.adviserly.com/evelyn-brown) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: 231-486-8940 ### Felicia Whittaker - Profile: [https://serrapricepointtraversecity.adviserly.com/felicia-whittaker](https://serrapricepointtraversecity.adviserly.com/felicia-whittaker) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 252-3341 I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to get the job done right. My clients can rely on me to be accurate, informative, and friendly. I like to have a great time and always keep a smile on my face. When it comes to life outside of the dealership, I love to spend time with my two boys, Zayland and Leighton. They are my world. Volleyball and basketball are my favorite sports. I also enjoy hiking and being in the great outdoors with my family. When you are ready for an easy-going and delightful experience, please reach out to me! ### Heather Franklin - Profile: [https://serrapricepointtraversecity.adviserly.com/heather-franklin](https://serrapricepointtraversecity.adviserly.com/heather-franklin) - Department: Plus (Service) - Title: Buick & GMC Service Advisor - Lifetime vehicles serviced: 7208 - Recent vehicles serviced: 251 - Call: 231-929-8828 Born and raised in Detroit, I've spent the last 8 years as a Buick & GMC Service Advisor, and I really love what I do. Being a mom to my 2 kids shapes a lot of who I am. I’m down to earth, real, and I genuinely enjoy helping people – which makes this job a great fit. I'm passionate about making sure people get the best service possible. I thrive under pressure, and I'm always looking for ways to make things run smoothly. You can find me at Serra Traverse City, and when I'm not here, I’m with my kids exploring fun places! ### Jared Ringwald - Profile: [https://serrapricepointtraversecity.adviserly.com/jared-ringwald](https://serrapricepointtraversecity.adviserly.com/jared-ringwald) - Department: Plus (Management Team) - Title: Price Point Sales Manager - Lifetime vehicles sold: 2 - Recent vehicles sold: 1 - Sales specialties: BLAZER, GRAND CARAVAN - Call: 231-486-8960 I grew up on the west side of the state near Ludington, MI. I moved to the Traverse City area in 2006 and never plan to leave. I started in the car business right around 2000, although I have had a few different jobs throughout the years, sales and finance have been my primary focus. I am also an avid hunter and fisher who spends as much time outdoors as I possibly can. It does not matter if it is the beach or a frozen lake. I have been blessed with a wonderful family that includes my wife and our 3 children. We had our two boys first, and then were surprised with a beautiful little girl. My true strengths are helping people obtain financing when it may be a little unorthodox. It does not matter if it is income, credit or equity, I am good at finding a way. ### Jeremy Wood - Profile: [https://serrapricepointtraversecity.adviserly.com/jeremy-wood](https://serrapricepointtraversecity.adviserly.com/jeremy-wood) - Department: Plus (Management Team) - Title: Business Development & Technology Manager - Joined: 2016-10-01 - Lifetime vehicles sold: 6 - Recent vehicles sold: 5 - Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN - Call: (231) 252-3340 As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals. With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations. I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements. Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol. I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology. ### Lauren Piedmonte - Profile: [https://serrapricepointtraversecity.adviserly.com/lauren-piedmonte](https://serrapricepointtraversecity.adviserly.com/lauren-piedmonte) - Department: Plus - Title: Customer Advocate - Lifetime vehicles sold: 7 - Recent vehicles sold: 4 - Sales specialties: ACCORD SEDAN, GRAND CHEROKEE, OUTBACK, SL, TUNDRA - Call: (231) 929-8885 Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work. Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes. I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome. ### Michelle Antcliff - Profile: [https://serrapricepointtraversecity.adviserly.com/michelle-antcliff](https://serrapricepointtraversecity.adviserly.com/michelle-antcliff) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Lifetime vehicles serviced: 1 - Call: (231) 486-8900 ### Michelle Rayner - Profile: [https://serrapricepointtraversecity.adviserly.com/michelle-rayner](https://serrapricepointtraversecity.adviserly.com/michelle-rayner) - Department: Plus (Business Development Representatives (BDC)) - Title: Toyota Owner Loyalty - Call: (231) 486-8988 Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years. I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them. ### Michelle Smith-ronk - Profile: [https://serrapricepointtraversecity.adviserly.com/michelle-smith-ronk](https://serrapricepointtraversecity.adviserly.com/michelle-smith-ronk) - Department: Plus (Administration & Business Office) - Title: Recruiter/Compliance - Call: 231-929-8852 x8852 As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support. Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community. Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life.